Woke
Woke aims to fill in information gaps by discussing topics crucial topics aimed at aiding entrepreneurs, exploring investment options and building skills which can be monetised.
What advice would I advise someone building a business on campus?
Social media is your best friend! Most young people are always on their phones, in fact a report conducted by student village found that 64 % of purchases made by students was online. Make use on Facebook’s, Instagram and Twitters paid advertising. The adds are easy to set up and are highly effective as you can select the audience which would most likely be interested in your product.
Profit at this stage should not be your primary objective. Go for growth, growth is a constant process of re-investing into the businesses. So invest in assets, build reserves and work on growing deep into the value chain your business exist in.
ApplyApply for an enterprise development program, these are usually 18 month programs by big corporate firms aimed at upskilling small businesses. Companies such SAB Foundation, Raizcorp and Fetola offer these. Enter pitching competition like EDHE, Engen Pitch for Polish and the Hotseat on Stanley by StandardBank.